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There Has Never Been A Car Commercial More Ridiculously Awesome Than "Cadillac Style"

The lyrics will forevermore be seared into my brain: The only way to travel is Cadillac style. Some people want more. Not just a little bit. This is your life, you're the only one who's living it. Let's go. Let's live. Let's love every mile. The only way to travel is Cadillac Style. » 2/27/13 9:29am 2/27/13 9:29am

GM Files Patent To Make Minority Report Billboards A Reality

In Minority Report, Tom Cruise was served up individually-targeted ads. Now it appears General Motors wants to make this futuristic science fiction technology a reality with a just-published patent for billboards designed to serve up ads targeting a specific car based on their last navigational system input. » 4/30/12 12:30pm 4/30/12 12:30pm

Watch Ford Marketing Chief Jim Farley Explain Why He Loves Jalopnik

Last week at an after-party during the New York Auto Show, a long-time automaker PR professional uttered a maxim of automotive spin I've heard so often it feels like a Tantric mantra: "The cars are the stars." Every time I hear it, I shake my head — because if there's one phrase that sets us apart from every other… » 4/13/12 10:00am 4/13/12 10:00am