We revealed the first accurate renderings of the 2014 Corvette on Jalopnik well over a year before the official unveiling at last month’s Detroit Auto Show. Some pundits called it the "auto enthusiast scoop of the decade." I just call it a really great story. Although I can't tell you how we got that “scoop” — here's…
Last night General Motors aired a Super Bowl commercial for the Chevy Silverado that not only successfully trolled their cross-town rivals at Ford — but also was the first Super Bowl ad where GM's created buzz without tripping over its own feet.
Joel Ewanick, General Motors' new Chief Marketing Officer, said on Twitter tonight that GM will bring back the El Camino if 100,000 people say they want it. We'll call that bluff. UPDATED (05/08 — 6:11 PM EST)
Joel Ewanick is the marketing maven behind the brilliant "Hyundai Assurance" guarantee. Now he's trying to steer General Motors marketing away from its Mellencamp-y cliff as the automaker's new Global Chief Marketing Officer. Now's your chance to ask him anything.
GM's ad that ran yesterday thanking American taxpayers was exactly how you do a touching corporate commercial. No folksy-sounding CEO making ridiculous claims they've paid back taxpayers. No images of the Chevy Volt and trees. Just "Animal House" and Popeye.