BMW's The Hire Was Ahead Of The Curve And Still Has No Equal

What’s the most well-executed automotive ad campaign you can think of? DDB’s quirky Volkswagen ads from the 1960s? The clever Honda commercials from the 80s and 90s? The awe-inspiring “Imported from Detroit”? Those are phenomenal. But I would argue no one has ever matched the BMW Films from the early 2000s. »7/23/13 2:50pm7/23/13 2:50pm

Why Volkswagen Had The Best Reveal At This Year's New York Auto Show

In our post-carpocalyptic and post-paper world, truly amazing auto show press reveals are a rarity. Rightfully so. Why spend tens of millions of dollars to unveil a car to a group of balding, morbidly-obese, and irrelevant auto "press" when it's already been seen online by an audience a thousand times larger and more… »3/29/13 9:47am3/29/13 9:47am