Claes Nilsson, the CEO of Volvo Trucks, knows you need a hook at the beginning of a YouTube video if it's going to go "viral." He found one. See for yourself why this latest new Volvo Truck video starring him has been watched 400,000 times since it was posted yesterday.
Old Spock vs. new Spock? Hell yes. This new ad starring Leonard Nimoy in a Mercedes-Benz CLS 550 vs. Zachary Quinto in an Audi S7 is the perfect example of why Audi is creating some of the best car ads in the world.
Self-styled "internetainers" Rhett & Link continue their evil plot to rule the world of awkward advertising with this latest spot for Arlen's Transmission in Burbank, CA.
In our post-carpocalyptic and post-paper world, truly amazing auto show press reveals are a rarity. Rightfully so. Why spend tens of millions of dollars to unveil a car to a group of balding, morbidly-obese, and irrelevant auto "press" when it's already been seen online by an audience a thousand times larger and more…
We already know that even at the age of 73, Mario Andretti is way cooler than you. But did you also know that he's even cooler than you in a Honda ad?
The lyrics will forevermore be seared into my brain: The only way to travel is Cadillac style. Some people want more. Not just a little bit. This is your life, you're the only one who's living it. Let's go. Let's live. Let's love every mile. The only way to travel is Cadillac Style.
Over 25 years ago, one fine gentleman passed another fine gentleman a jar of Grey Poupon. But it seems that wasn't the whole story. Apparently, that old ad didn't actually end with "But of course."
You may have heard the legend of how Chevrolet's co-founder Billy Durant came up with its famous bow-tie logo when he saw the design on wallpaper in a Paris hotel. Except the legend isn't true. Here's the real story.
The new "Alive" ad campaign for Jaguar, the auto brand named after a kitty cat, stresses a corporate image that's all about asking buyers — "How Alive Are You?" The latest example of the campaign? Jag's asking readers of Playboy's May issue whether they've ever had a "piloerection." Sounds naughty.
Yes, you read that right. Shaquille O'Neal is now shilling for Buick. The former basketball star and inventor of the Shaq-Fu form of martial arts recently shot a Buick LaCrosse TV spot in Pasadena, California.
Chevy's new ad for the Volt plug-in hybrid does something that might be a first in a national car commercial: It uses the word "crap."
The Nürburgring is sometimes called "The Green Hell" — and that's where Cadillac wants you to tell critics of the new ATS sedan to go in this commercial that'll air during next weekend's Super Bowl.
This is the Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parcel it out to you one story at a time. Isn't your time more important?
Hyundai made a big splash at the Super Bowl three years ago with the mid-financial-crisis "Hyundai Guarantee." This year their big game strategy is more funny than financially sound motoring purchases.
We saw the 'Call of Duty: Modern Warfare 3' Jeep Wrangler when it was quietly unveiled at the Woodward Dream Cruise in August. Now we're seeing the ad that'll accompany the special edition four-wheeler — and I think both gaming and Jeep fans alike will think it's simply epic.
It's only November 3rd and the big, red joke that is the Lexus brand's bow-bedecked "December to Remember" sales event has already started. Yes, the now time-honored tradition of luring middle class consumers further into debt by gifting a Lexus began yesterday, with financing and lease specials now available on a…
I don't speak a word of German, but that doesn't mean I don't appreciate watching Toyota try to explain the Auris hybrid to the people from the land of the Teutonic Knights. Apparently, it involves little people in Toyota's hybrid drive system who hold hands with each other. Because that makes sense.
While skimming GM's archives I came across this 1954 marketing pamphlet called "The Cold Facts." The leaflet, unlike today's milquetoast, middling marketing materials, actually takes a hard swing against Ford trucks. Whatever happened to auto advertising with balls?